Results Measured in Revenue, Not Vanity Metrics.

The published figures come from authorised hotel performance for the period shown on each case. They are not invented numbers. Cases on this page are anonymised: they use the property type and area, not the hotel name. If a case were sample data, it would be labelled “Sample data”. Cover images and report previews that are not approved client assets are labelled as samples. Figures without a confirmed period or source stay off the public page.

Only when the hotel has approved the use of its name. Until then, the case stays anonymised — for example a premium pool villa in Layan or an independent boutique hotel in Patong. Information a hotel sends for a performance review is not published as a case study without that permission.

Each case has its own measurement period, shown on the card and the case page. Current examples include the first six months from October 2025, an annual window, July 2026, and June 2026. Where a comparison exists, it is against the period before Action began. An unconfirmed comparison window is not shown in public.

The metrics follow the work, not a single set for every hotel. Revenue and Distribution cases use Room Revenue, ADR, occupancy, and room nights sold. Digital Performance cases use ROAS, booking revenue, ad spend, and direct bookings. Each public figure has a name, a value, and its period. A metric with no confirmed unit or definition is not used as a public claim.

Results depend on the period, season, pricing, channel, and the data available from the hotel, as well as the property, market conditions, product, and operations. The figures shown are that hotel’s performance in the stated period. They do not guarantee future revenue, occupancy, or results.

Yes. Use Request a Hotel Performance Review on this page. The team starts from the information the hotel already has, looking for where revenue may be leaking, opportunities in Pricing and Distribution, and an Action plan the hotel can take forward. The initial review has no fee and does not promise higher occupancy or revenue. Scope and fees are discussed later if you want the team to continue. The team replies within 2 business days.

Hotel name, area, an approximate room count, and the issue you are seeing now — such as occupancy, pricing, OTAs, or direct bookings. If you already have booking pace, pickup, ADR, channel mix, or campaign figures, bring what you have. You do not need a full report on day one.

When the hotel has authorised use of its performance data and the case has a stated measurement period. Some cases use the hotel name after approval. Others stay anonymised. Unconfirmed figures are not shown in public, and sample visuals are labelled as samples.

No. Results vary by property, market conditions, product, pricing, distribution and operations. The figures shown reflect the stated periods for each hotel.