Revenue & Commercial Management
Make pricing and distribution clear, so every revenue decision is backed by data
Pricing, channels, and demand deliver their full revenue potential when your hotel team works from the same data, knows who owns each action, and can measure results across ADR, occupancy, and net revenue after commissions.
Sell the right room to the right guest, at the right price, through the most profitable channel.
Request a Hotel Performance AuditRevenue & Demand review · 60-day outlook
Compared with target occupancy (75%)
- Occupancy Forecast
- 62%Occupancy % · vs 75% target
- Booking Pace
- Below LYvs last year · 60-day
Occupancy forecast weeks 1 to 8: 74, 72, 70, 68, 66, 64, 63 and 62 percent. Target 75 percent.
Occupancy % · W1–W8
The KPI Plus Approach
- 01
Read the signals clearly
Look at booking pace, pickup, forecast, market demand, and channel mix in one view, so you can tell whether the pressure is coming from price, demand, or distribution.
Booking Pace / Pickup / Demand Review
- 02
Choose the next move
Decide whether to adjust pricing, restrictions, inventory allocation, or channel strategy, then turn that decision into actions with clear owners.
Pricing, Restriction and Channel Action
- 03
Connect the work
Get Revenue, Sales, Reservations, and Marketing working from the same data, and connect your PMS, channel manager, RMS, and booking engine so rates and inventory stay consistent across every channel.
Revenue, Sales, Reservation and Marketing Alignment
- 04
Measure the change
Track RevPAR, net RevPAR, ADR, occupancy, and cost of acquisition by channel, then review results to set the next priority.
RevPAR, Net RevPAR, ADR and Occupancy Review
Example
When occupancy for the next 60 days is falling short of target
Instead of cutting rates across every channel right away, The KPI Plus helps your team find the root cause first, then build a plan that lifts bookings while protecting ADR and net revenue.
Sample data
Occupancy Forecast · 60-day outlook · Sample data
Compared with target occupancy (75%)
Booking Pace and Pickup review
- Target Occupancy 75%
- Current Forecast
- Booking Pace
- Below-target period · W5–W8
- 01
Check booking pace and pickup against last year and budget
- 02
Review market demand, including seasonality, events, and inbound flights
- 03
Check competitor rate positioning
- 04
Review channel performance: direct vs. OTA mix, conversion, and cost per booking
- 05
Check rate parity and inventory availability on each channel
- 06
Review segment mix and restrictions such as minimum stay or closed to arrival
- 07
Choose the right lever: pricing, targeted promotion, distribution changes, or demand generation
- 08
Assign owners and timelines
- 09
Review results at 7 and 14 days, then adjust the plan
Sample framework for analysing where to act next
