Revenue & Commercial Management

Make pricing and distribution clear, so every revenue decision is backed by data

Pricing, channels, and demand deliver their full revenue potential when your hotel team works from the same data, knows who owns each action, and can measure results across ADR, occupancy, and net revenue after commissions.

Sell the right room to the right guest, at the right price, through the most profitable channel.

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Sample dataSample data · 60-day outlook

Revenue & Demand review · 60-day outlook

Compared with target occupancy (75%)

Occupancy Forecast
62%Occupancy % · vs 75% target
Booking Pace
Below LYvs last year · 60-day

Occupancy forecast weeks 1 to 8: 74, 72, 70, 68, 66, 64, 63 and 62 percent. Target 75 percent.

Occupancy % · W1–W8

Revenue & Demand review · 60-day outlook · Sample dataUse this view to identify dates that need a pricing or channel action

The KPI Plus Approach

  1. 01

    Read the signals clearly

    Look at booking pace, pickup, forecast, market demand, and channel mix in one view, so you can tell whether the pressure is coming from price, demand, or distribution.

    Booking Pace / Pickup / Demand Review

  2. 02

    Choose the next move

    Decide whether to adjust pricing, restrictions, inventory allocation, or channel strategy, then turn that decision into actions with clear owners.

    Pricing, Restriction and Channel Action

  3. 03

    Connect the work

    Get Revenue, Sales, Reservations, and Marketing working from the same data, and connect your PMS, channel manager, RMS, and booking engine so rates and inventory stay consistent across every channel.

    Revenue, Sales, Reservation and Marketing Alignment

  4. 04

    Measure the change

    Track RevPAR, net RevPAR, ADR, occupancy, and cost of acquisition by channel, then review results to set the next priority.

    RevPAR, Net RevPAR, ADR and Occupancy Review

Example

When occupancy for the next 60 days is falling short of target

Instead of cutting rates across every channel right away, The KPI Plus helps your team find the root cause first, then build a plan that lifts bookings while protecting ADR and net revenue.

Sample data

Occupancy Forecast · 60-day outlook · Sample data

Compared with target occupancy (75%)

Booking Pace and Pickup review

Sample occupancy forecast, 60-day outlook. Current forecast falls from 74 to 62 percent, below the 75 percent target. Booking pace sits below forecast in weeks 5 to 8. Sample data.W5–W880%70%60%50%Occupancy (%)75% target62%W1W2W3W4W5W6W7W8Week
  • Target Occupancy 75%
  • Current Forecast
  • Booking Pace
  • Below-target period · W5–W8
Use this view to identify dates that need a pricing or channel action
  1. 01
    DEMANDDemand Review

    Check booking pace and pickup against last year and budget

  2. 02
    DEMANDDemand Review

    Review market demand, including seasonality, events, and inbound flights

  3. 03
    PRICINGPricing Action

    Check competitor rate positioning

  4. 04
    CHANNELChannel Adjustment

    Review channel performance: direct vs. OTA mix, conversion, and cost per booking

  5. 05
    DISTRIBUTIONDistribution Check

    Check rate parity and inventory availability on each channel

  6. 06
    SEGMENTSegment Mix Review

    Review segment mix and restrictions such as minimum stay or closed to arrival

  7. 07
    PRICINGPricing Action

    Choose the right lever: pricing, targeted promotion, distribution changes, or demand generation

  8. 08
    REVIEWPerformance Review

    Assign owners and timelines

  9. 09
    REVIEWPerformance Review

    Review results at 7 and 14 days, then adjust the plan

Sample framework for analysing where to act next

Frequently asked questions