Case overview
A structured Google Search campaign used historical CRM data and high-intent search strategy to generate measurable direct-booking revenue.
Challenge
The objective was to turn a controlled paid-search budget into measurable direct booking revenue rather than focusing only on impressions, clicks or traffic.
Action plan
- Used five years of CRM data
- Built a tightly structured Google Search campaign
- Focused targeting around high booking intent
- Measured campaign performance against booking revenue
- Prioritised direct-booking conversion over traffic volume
Result
14.89× ROAS
July 2026
฿60K ad spend → ฿1.80M booking revenue
Anonymised case data
A modest advertising budget can generate strong direct revenue when historical customer data, campaign structure and booking intent are aligned.
Results depend on the period, season, pricing, channel and the data available from the hotel.
Measurement period
July 2026
฿60K ad spend → ฿1.80M booking revenue
Methodology note
Results are measured from authorised data, compared with the period before Action began, and may vary with season, pricing, channel and market conditions.
Data status
Anonymised case data
Results shown are based on individual hotel performance during the stated periods. Results vary depending on property, market conditions, product, pricing, distribution and operational factors and do not guarantee future performance.