Case overview
Attribution was rebuilt through Google Tag Manager and the campaign structure was improved to strengthen branded search visibility and direct booking performance.
Challenge
The property needed stronger performance measurement and better visibility across branded, high-intent hotel searches.
Action plan
- Rebuilt attribution through Google Tag Manager
- Reworked campaign structure
- Strengthened branded search placement
- Improved conversion measurement
- Connected campaign activity to booking revenue
Result
17.29× ROAS
June 2026
฿62K ad spend → ฿1.07M booking revenue
Anonymised case data
Better tracking and campaign structure made it possible to measure and improve performance against actual booking revenue.
Results depend on the period, season, pricing, channel and the data available from the hotel.
Measurement period
June 2026
฿62K ad spend → ฿1.07M booking revenue
Methodology note
Results are measured from authorised data, compared with the period before Action began, and may vary with season, pricing, channel and market conditions.
Data status
Anonymised case data
Results shown are based on individual hotel performance during the stated periods. Results vary depending on property, market conditions, product, pricing, distribution and operational factors and do not guarantee future performance.